Founding Director & Brand Designer
Victoria Asuaje
"Inspired by innovation and classic elegance, I saw a chance to create something special. This is more than a brand; it's a community built on shared passion."
Inspired in the Saddle, Crafted for Riders
It all began with a spark. In 2015, at her very first show at WEF, our founder Victoria Asuaje witnessed a revolution. Brands like Cavalleria Toscana, Manfredi, and Equiline were pushing the boundaries of equestrian apparel, both in design and performance. Inspired by this transformation, and with a deep connection to her native Venezuela, a vision bloomed within Victoria. She saw a gap in the market, a space where riders craved a fusion of innovation and classic elegance.
Victoria, a Caracas native, wasn't born with a silver spoon or a fashion pedigree. In fact, she was just 23 when this entrepreneurial spirit ignited. With a relentless drive and a thirst for knowledge, she embarked on a journey to source the finest manufacturers and explore the potential of technical fabrics. This wasn't a smooth ride – it was a process of trial and error, fueled by an unwavering passion for the equestrian world. The result? The birth of our debut collection, aptly named "Entre Nous" – a whisper among riders, a promise of something special.
Victoria's story is one of unwavering dedication. As Founding Director and Brand Designer, she remains deeply involved in every product's creation. Constantly learning, collaborating, and pushing boundaries, she ensures our designs stay true to their roots, while always remaining at the forefront of equestrian fashion.
